Privacy Policy

Last updated: June 18, 2026

At **Be.U — The Fashion Store**, we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy describes how we collect, use, and share your personal data when you visit our website or make a purchase from our store.

1. Information We Collect

When you visit our site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, when you make a purchase or attempt to make a purchase, we collect your name, billing address, shipping address, payment information, email address, and phone number.

2. How We Use Your Information

We use the order information that we collect generally to fulfill any orders placed through the site (including processing your payment, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this order information to:

• Communicate with you regarding your order status;
• Screen our orders for potential risk or fraud; and
• When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

3. Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use **Razorpay** to power our payments and secure transactions. You can read more about how Razorpay handles your personal data on their official website.

4. Data Security

All connection sessions are encrypted using secure SSL technologies. Payments are processed securely directly through Razorpay API integration, meaning your raw credit card or banking details are never stored or logged on our servers.

5. Your Rights

If you are an Indian resident, you have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact details listed on our Contact Us page.

6. Changes to this Policy

We may update this privacy policy from time to time in order to reflect changes to our operational, legal, or regulatory practices.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at **support@beufashion.in** or by calling **+91 7889867235**.